We've been looking at fonts for Lexi's logo, and we found one called hand of sean on a website called dafont.com, which would be recognisable so that fans would associate it with Lexi. This logo would run throughout posters, albums and Lexi's website, anchoring her brand image.We also thought about using a swallow as she wore a jumper with a swallow on it in photoshoots and we are going to use a couple shots on the album cover. This would give Lexi's brand continuity and the audience familiarity.
This is what the logo would probably look like:
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