Album cover

This is the back panel of the album cover. Again, we edited the photo and we used some conventions so that the audience would be able to identify our album in a real shop, but we added some of our own ideas such as the extra content that customers can access when they buy the album. I thought this would be a great idea, as those people who have spent their money would be able to interact with Lexi and get something back for supporting her.


We decided to use a shot that I had taken for the inside cover. From the start of the project, George had the idea to use one wide photo across the whole inside sleeve as this is not something commonly seen. So on the first shoot, I thought about using a shadow to go across the sleeve and with the help of Chris, our new technician, we were able to even have a swallow and it's shadow!

This is what the final album cover looks like. We're really pleased with it, as it's how we wanted it to look. I feel that it's quite strong as it engages fans and is quite quirky, yet still fulfills institution areas. 

Album cover

We split up tasks within the group so that we can progress quickly but still achieve high quality work. George is mainly working on the website, while I'm working on the album cover and Despina and Joe are working on perfecting the music video. We will switch up the roles, but we felt this would be a good idea for now.


We decided on using a CU of Lexi for the front cover. She is styled wearing a glam dress, lots of jewellery, red lipstick which is quite sensual with the pose and her hair covers half of her face, connoting secrecy and enticing the audience. Her use of direct address engages the audience; going in to a shop like HMV, they would catch her eye immediatly. Her pose is seductive, yet she isn't too sexy and quite playful.


I used my mac at home to edit the photo, as the software for adjucting contrast and colour is really simple and effective.

 Here are a few different effects:

This is what the front cover looks like:

We airbrushed Lexi slightly, so that the cover looks flawless. We also edited out the butterfly earring as we felt this was too young and childish. The title in white really stands out and together with the rest of the album, we hope that the swallow theme will work well.

Lexi Grace Logo

We've been looking at fonts for Lexi's logo, and we found one called hand of sean on a website called dafont.com, which would be recognisable so that fans would associate it with Lexi. This logo would run throughout posters, albums and Lexi's website, anchoring her brand image.





We also thought about using a swallow as she wore a jumper with a swallow on it in photoshoots and we are going to use a couple shots on the album cover. This would give Lexi's brand continuity and the audience familiarity.
This is what the logo would probably look like:

Final Shoot

We're had our final shoot today, but we decided just to go around London and not film in a bedroom as we feel that this ties in with the London vibe, which is outdoors.

We filmed in Covent Garden, in places such as Neal's Yard which has colourful brick walls which we used as backdrops for lipsynching. I feel like these will give the video a more colourful, fun feel and can be a running theme throughout.

I also took some photos of Liv with more backgrounds, which we could use on the ancillary products (website or album cover), so that not all of our promotional shots are in the studio and the audience relate to 'Lexi' more. 

Possible shoot location

We're reshooting the lipsynch parts and Miss suggested that we film in a bedroom. I've taken some photos of my room, so we can compare it with Despina's and Joe's as well to see which suits the video and character more.

Album Covers
I looked at some female artists' album covers, and there are many strong points which we should try to include in Lexi's album.

The use of direct address in Cheryl Cole and Alexandra Burke's albums is very eye-catching and I think that Eliza Doolittle's would work better closer up (although the focus is on the artwork, so this is probably why it isn't).

Also, Pixie Lott's styling is great - it isn't too over the top like Alexandra's, but many of her fans (teenage girls) would wear similar outfits and therefore be able to relate to her. However, I don't like that Pixie and Alexandra wear the same outfits on both panels, as this is quite repetitive and boring- seems like a waste of a photo!

Colour schemes are key - they really brand the album; Cheryl Cole's is dark and serene, whereas Eliza's is bright and funky (both fit their images really well).

These are definitly factors to think about. I would love to have an album with a strong colour scheme, iconic CU front photo which captures Lexi's personality and an cover where all the panels fit and mesh well together to work in synergy with the music video and website and anchor Lexi Grace as an artist!

First shoot

On Thursday and Friday we shot our video. The first day was around central London and we visited locations such as Hyde Park, Trafalgar Square, Covent Garden, Soho and Camden. Some shots that we had really planned work well, but many others that were improvised didn't work.

On the second day, we went to Alexandra Palace, which was for the lip-synch part. Liv didn't know the words so we really struggled to film as we had to do each line at a time which was quite time consuming.

We will defintitly need a re-shoot as we know what worked and what didn't, so I think that we should really try planning everything and make sure that Liv knows what she is doing asnd how to act, as she felt awkward sometimes.

Miss Blackborow suggested that we have a rehearsal with Liv, where we all sing and film so that she feels more comfortable. This is a really good idea and this week, we will try to get that done.

Other things to do are:

• make a rough edit
• troubleshoot things that went wrong and find ways to improve
• think about where the video is going - what is the narrative - any motifs?