Nirvana's Smells Like Teen Spirit video is in the rock genre. We can tell this by:
- dark colours - black and brown/red (dark grungy colour scheme)
- shots of instruments
- guys with long hair - stereotypical
- shots of the lead singer singing and playing guitar
- CUs on instruments - focus on guitar/drums etc
- headbanging
- audience playing air guitar and jumping along to beat
- crowdsurfing + moshpit
- gentle playing on verses then 'rocking out' when the chorus starts
- smashing guitar
This video is like an actual concert, with the audience participating which really makes viewers get into the song.
In contrast, Missy Elliott's Gossip Folk is a clear example of the hip hop genre. Signifiers of this include:
- choreographed routines + matching outfits
- bright colours
- money shots of famous people e.g. CU of Tweet even though she isn't featured in the video
- street dance/break dancersshort skirts + shots of female's legs (e.g. 0.59)- working on sex appeal even though Missy is a female rapper
- showing off clothes, like adidas uniforms, branded kangol hats and big gold earrings
- appearances by other rappers/singers; Tweet, Ludacris + Ms Jade
- voyeuristic treatment of female body (Ludacris in office with different women
- intertextual references to other great hip hop artists (Aaliyah, Lisa Lopez at end)
- cutting to beat of music + lyrics
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