First proposal: The Next Untouchable

Lyrics:         
I can’t believe, I can’t deny, 

I can’t conceive what’s in your eyes,

Another mistake, another regret, another unwanted cigarette,

And do you really like me? 

Because one and one and one, makes three,

If you don’t hear me, then why should I hear you?

I can’t walk away,

All I can do is say “better luck next time.”

The next untouch (x4)

The next untouchable

I can’t walk away,

All I can do is say “better luck next time”

The next untouchable (x3)

Feel her,

Move her,

Believe her,

See her,

And then it comes, I don’t know what to do,

Do I feel it pure, or is that just you?

She said again, (x9)

And do you really like me?

Because one and one and one, makes three,

If you don’t hear me, then why should I hear you?

I can’t walk away,

All I can do is say “better luck next time”

The next untouch (x4)

The next untouchable

I can’t walk away,

All I can do is say “better luck next time”

The next untouchable (x4)

Feel her,

Move her,

Believe her,

See her,

Forget her.

Forget her.

Interpretation:

From the lyrics I've taken that the song is about a guy who is in love with a girl but I think she has a boyfriend already. He tries to get over her yet is still singing about her so obviously wants her still. 

She seemingly says she likes him, yet she is still an 'untouchable'. This part could be like a day dream, or the main guy is just imagining that the girl likes him. 

The theme of the song is unrequited love, which could be replicated quite well in a video.

I like the ending of this song as it isn't cheesy or what we would normally expect; the guy doesn't end up with the girl, she just says to forget her.

The target audience could be teenagers, fans of indie music etc. The teen singer and youthful music along with things like cigarettes and  the english accent would really appeal to a young, english audience.

My idea for this song reminds me of the film (500) Days of Summer (Marc Webb, 2009) where the male character seems to be obsessed by the female who ignores him but at the end he finds a new love interest who isn't so cold.


I like the end of this, which would be fitting as the singer says "forget her," which could introduce the new character.


Techniques:


I like the idea of slow motion, as it can be really effective. I'd like to do something slow, clashing with the fast paced music and focusing on the narrative, like in Kanye West's video Flashing Lights which is really simple but so effective to the audience.

Blake Schneider

Screenwriter's Bible

Joseph Campbell

Week 2 Task: Intertextuality

Kanye West ft Lupe Fiasco: Touch the sky

In this video, Kanye plays 'Evel Kanyevel', a parody of stuntman Evel Kenievel. Donning the trademark American red, white and blue jumpsuit and flying in the 'death rocket,' Kanye is making an obvious reference to Kenievel which makes the video funny and very tongue in cheek.

Cameo appearances by actresses Nia Long, Pamela Anderson and Tracee Ellis Ross add to the filmic style of the video. There is an interview in the middle of the video, with a reporter which is then interuppted by Nia and Tracee who says "that's right, girl, I told you, when he get on, he gonna leave yo' ass for a white girl," an obvious reference to his Kanye's song Gold Digger. Another reference is made to the single Through the Wire in the line "I think I died in that accident 'cause this must be heaven," which is constantly repeated.

The big budget video is anchored by another celebrity appearance from Lupe Fiasco who features on the track. Shot with a marching band playing behind him adds to the 70s style parody. Through mise-en-scene such as costume, (american jumpsuit, Pamela's white playsuit and the other outfits, the grand canyon shots, american rocket etc.) we really get the all-american feel.

A test card also appears featuring

Kanye's trademark teddybear mascot, adding another layer of branding.

With the use of moving split screens, we see more 70s style filming and the preparation for the take off, which is another parody of Evel Knievel and his unsuccessful jump across the Snake River Canyon in 1974.