Close ups: highly styled, hair and make up done well - eye makeup and lipstick
Focus on artist and their style - either really styled with glamourous dresses or dressed down n jeans or a plain top (KT Tunstall and Pixie Lott for example)
Clothing reflects artists' style, for example Pixie Lott is young, in bright colours with a cute hairstyle compared to Kesha who has a rough, edgy look with a funny expresion or Christina Aguilera who is really glam in a long silk dress and light heels - all matching colour scheme.
We really need to think about Liv's style, which is edgy and the exact clothes we would style her in. For the video, leather jackets, jeans and other street style would work but I think that the album cover and website need more glam clothes, like a dress or even heels (although boots would fit her edgy persona). We also need to really do her makeup, with a range of lipstick/eyemake up etc.
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